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CRAFTED COMMUNICATIONS

THE TRUST STACK IN ACTION.

A sampling of our work.

Reinforcing Califia’s leadership across both trade and consumer media, Crafted built a cohesive PR program that elevated the full product line while shining a spotlight on its Simple & Organic plant milks and creamers. The focus was on showing up consistently, with the right story, in the right places, all year long.

Plex sells a single product - it’s Plex Pass - a personal media server. Crafted was tasked to move beyond earned media to deliver succinct communications to affiliate partners in CJ.com, managing partner quality, and conversion optimization.

The Plex DTC affiliate program more than doubled affiliate revenue year-over-year with Crafted at the helm, driving more than ½ million in profit after all program costs (commissions, platform fees, Crafted fees).

Crafted secured hundreds of earned stories and reviews about the Renpho x Headspace Eyeris Zen eye massager, leveraging broadcast, talent, and more.

The multifaceted Avelo Airlines launch campaign began with seeding launch to media, an airport press conference with local and trade media at Burbank Airport, and the “first flight” hosting dozens of reporters for a down-and-back trip to Sonoma, where they dined at a local winery while meeting with local Avelo, CVB, and airport executives. more than 30 interviews were held, with more than 1,100 stories sweeping all top business, consumer, and trade media - and overwhelmingly positive response.

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We are experts in media relations across business, consumer, lifestyle, trade - you name it.

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Home
The Trust Stack
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