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Crafted Communications is a "best boutique agency."

Allie Marsh

Allie Marsh

Writer

Senior Vice President

Profile

With Crafted since May 18, 2026

Contact

Email

allie@craftedpr.com

Posts (1)

Aug 4, 2026 ∙ 6 min

Reactive Marketing: How Brands Turn Trends Into Headlines

Reactive marketing turns viral cultural moments into earned media. See how CeraVe, IKEA, and Dr Pepper did it — and why PR-social speed wins.

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