top of page
Kari Ramsey
Writer
MD, Strategy & Operations
More actions
Profile
With Crafted since May 18, 2026
Contact
Email
kari@craftedpr.com
Posts (2)
Jul 23, 2026 ∙ 6 min
What a National Parks Trip Taught Me About Purpose-Driven Brands
In June 2026, I spent six days on an *Intrepid Travel Active-ism trip through Yellowstone and the Grand Tetons. This trip was built around protecting public lands. The lesson for marketers is simple: a brand lives its values when it permeates its products and experiences I joined our client Intrepid Travel to experience the kind of trip—and brand—we pitch to the media every day. We help brands tell their stories, sell their products, and elevate their leaders. Yet, we don’t always get to...
25
0
2
Feb 6, 2026 ∙ 5 min
The Power of Enthusiasts: Why Brand Advocates Outperform Influencers
Fandoms are a built-in roster of brand ambassadors. Superfans not only love what you do - they're vocal about it. They share their experiences with others, which makes them natural, organic influencers.
5
0
2
bottom of page