CRAFTED COMMUNICATIONS
AI Visility & GEO
Get Your Brand into AI Answers.
Your next customer is asking ChatGPT, Claude, Perplexity, and Google's AI Overviews what to buy — and getting one answer, not ten blue links. AI answer engines run on trust, and the signal they trust most is earned media. Crafted gets your brand cited, recommended, and quoted inside the tools your buyers now ask first.
Why you can't buy your way into an AI answer
Answer engines cite the editorial web they trust — overwhelmingly earned coverage, not sponsored placements. The channel that wins the AI era is the one most marketers treat as hardest to measure. We measure it..
Built into the Trust Stack
AI visibility isn't a separate methodology, it's part of our Trust Stack methodology. The difference is who you earn trust with: engines trust sources, not spend. That shifts the work onto three things specific to how machines decide what to cite.
Be in the sources engines trust.
Earned coverage in the outlets, reviews, and reference content LLMs actually pull from — not link-bait, not wire-service filler.
Be legible to machines.
Consistent entities, clean structured data, and answer-shaped content, so an engine can tell exactly who you are and reuse you without garbling it.
Know your share of the answer.
Coverage Intelligence benchmarks how often you're cited vs competitors across five engines — and whether the AI gets your story right.
Questions Brands Ask About AI Visibility
What is generative engine optimization (GEO)?
GEO is the practice of making your brand easy for AI answer engines to find, trust, and cite when they generate a response. It blends earned-media authority, answer-shaped content, and structured data so tools like ChatGPT and Perplexity use you as a source — not just a link.
How is GEO different from SEO?
SEO gets your page ranked in the list of blue links. GEO gets your brand cited in the AI-generated answer that now sits above those links. They share foundations, but GEO optimizes for being quoted, not just clicked.
How do you get cited by ChatGPT or Claude?
Through credible third-party coverage, clean structured data, and content written to answer real questions directly. The single biggest lever is earned media — the editorial sources these engines were trained to trust.
Can you pay to appear in AI answers?
Largely, no. Answer engines cite editorial trust, not advertising, which is why earned media outperforms paid placements here. (Some engines are testing ad formats, but organic citations remain trust-driven.)
Does AI visibility replace traditional PR?
No. It's the same earned-media engine aimed at a new channel. Strong PR is what makes AI visibility possible; GEO makes sure that coverage compounds inside the tools your buyers now ask first.
How do you measure AI visibility?
Crafted's Coverage Intelligence tracks your citation share, sentiment, and message accuracy across ChatGPT, Perplexity, Gemini, Google AI Overviews, and Copilot — so visibility becomes a number you can move, not a vibe.