Lisa Robinson

Optimizing for AI search without a strong earned media foundation is like trying to build a skyscraper on sand.

Every few years someone declares the big creative idea dead. It didn't die, it evolved. Here's how big ideas show up now, and why the best ones are measured in business impact, not budget.

The best hires we have ever made have had the most unexpected resumes. They often include high school jobs, wildly different work experiences through college, and one directly relevant internship. We want the person who worked at an ice cream shop and learned how to handle an unhappy customer during a Saturday rush. Taking orders, managing cash, scooping, cleaning, and resetting all at once. And yes, we do require college internships - this is a non-negotiable in today’s landscape.