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Lisa Robinson
Writer
Co-founder & Partner
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Profile
With Crafted since May 18, 2026
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Email
lisa@craftedpr.com
Posts (4)
Sep 29, 2026 ∙ 6 min
PR Careers in the AI Era
The PR professionals who stand out won't necessarily be the ones who know the most about AI. They'll be the ones who know how to use it, and when to put it aside and think for themselves.
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Jul 9, 2026 ∙ 4 min
Earned Media Is Load-Bearing: Why Trust Is Your Most Valuable Marketing Asset in the Age of AI
Optimizing for AI search without a strong earned media foundation is like trying to build a skyscraper on sand.
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Jun 6, 2026 ∙ 3 min
The Big Creative Idea Isn't Dead. It Just Changed.
Every few years someone declares the big creative idea dead. It didn't die, it evolved. Here's how big ideas show up now, and why the best ones are measured in business impact, not budget.
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