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Molly Mulloy
Admin
Partner, Innovation & Optimization
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Profile
With Crafted since May 15, 2026
About
Molly has more than two decades of experience working with brands across the globe – both Fortune 500 and startups, including Expedia Group, Samsung, Starbucks, and T-Mobile. She has run practices and offices for Edelman, Zeno Group, and MWW before joining Crafted as a partner to build and grow the consumer tech and travel practices. Her superpower is reading market signals to keep Crafted at the forefront of innovation.
Contact
Email
molly@craftedpr.com
Posts (6)
Oct 20, 2026 ∙ 5 min
How zero-click search and AI are fundamentally changing the value of PR and earned media
ero-click search and AI are changing how earned media creates value. As consumers increasingly get answers without visiting publishers, PR's influence extends beyond referral traffic and impressions to shape how AI systems describe, compare, and recommend brands.
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Aug 12, 2026 ∙ 7 min
Your Brand Has a Trust Score - and It's the Number PR Has Been Missing
Measuring Trust: The Crafted Trust Score and Its Impact on Brand Credibility Crafted's Trust Score is a measure of third-party credibility a brand has built across earned media, expert validation, reviews, awards, SEO + GEO visibility, and executive visibility - benchmarked against its direct competitors. I’ve spent the earlier part of this year thinking about how earned media truly impacts a brand’s overall trust and marketing efforts. This rumination led to the building and framing of the...
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Jun 15, 2026 ∙ 6 min
World Cup 2026: Early PR Winners - and a Group Stage Cut
The brands that treat World Cup 2026 as a moment to connect are being carried by it. Resonance must be carefully, intentionally, lovingly crafted - and when a brand truly earns it, it stops feeling like marketing at all. It feels like a goal.
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