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Molly Mulloy
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Partner, Innovation & Optimization
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With Crafted since May 15, 2026
About
Molly has more than two decades of experience working with brands across the globe – both Fortune 500 and startups, including Expedia Group, Samsung, Starbucks, and T-Mobile. She has run practices and offices for Edelman, Zeno Group, and MWW before joining Crafted as a partner to build and grow the consumer tech and travel practices. Her superpower is reading market signals to keep Crafted at the forefront of innovation.
Contact
Email
molly@craftedpr.com
Posts (5)
Aug 12, 2026 ∙ 7 min
Your Brand Has a Trust Score - and It's the Number PR Has Been Missing
Measuring Trust: The Crafted Trust Score and Its Impact on Brand Credibility Crafted's Trust Score is a measure of third-party credibility a brand has built across earned media, expert validation, reviews, awards, SEO + GEO visibility, and executive visibility - benchmarked against its direct competitors. I’ve spent the earlier part of this year thinking about how earned media truly impacts a brand’s overall trust and marketing efforts. This rumination led to the building and framing of the...
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Jun 15, 2026 ∙ 6 min
World Cup 2026: Early PR Winners - and a Group Stage Cut
The brands that treat World Cup 2026 as a moment to connect are being carried by it. Resonance must be carefully, intentionally, lovingly crafted - and when a brand truly earns it, it stops feeling like marketing at all. It feels like a goal.
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Jun 4, 2026 ∙ 3 min
What a Voice Actor's $337M Spirit Airlines Pitch Should Teach Every PR Team
A 32-year-old voice actor recently ran the most effective comms campaign in America. With no comms background, he secured $337 million in pledges in eight days - running a better campaign than most brands will this year. On May 2, 2026, at 3:00 a.m., Spirit Airlines shut down. By the end of the day, Hunter Peterson, a 32-year-old voice actor and TikTok creator, had posted a video proposing that if one-fifth of Americans each pitched in $45 (the price of a cheap Spirit flight), "we could buy...
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