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CRAFTED COMMUNICATIONS

THE LATEST SPIN.

Welcome to On the Record, Crafted Communication's blog where we share insights, observations, and analysis about our industry.

Insights, Observations, and Analysis

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Performance Communications
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How zero-click search and AI are fundamentally changing the value of PR and earned media

7 days ago5 min read

Your Brand Has a Trust Score - and It's the Number PR Has Been Missing

Performance Communications

Aug 127 min read

Performer in the spotlight on stage, representing PR's shift into a measurable performance era per Gartner's communications predictions

Performer in the spotlight on stage, representing PR's shift into a measurable performance era per Gartner's communications predictions

Gartner's Communications Predictions: PR's Performance Era Is Here

Mar 175 min read

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