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CRAFTED COMMUNICATIONS

THE LATEST SPIN.

Welcome to On the Record, Crafted Communication's blog where we share insights, observations, and analysis about our industry.

Insights, Observations, and Analysis

All Posts
Performance Communications
The Strategy Debrief
Creative Callouts
Market Signals
Comms Careers

Analysis of campaigns, launches, and integrations, showing applied thinking and strategic fluency.

The Crafted Trust Stack™ - earned media as the load-bearing base layer, with credibility propagating up into owned, social, paid and retail marketing.

The Crafted Trust Stack™ - earned media as the load-bearing base layer, with credibility propagating up into owned, social, paid and retail marketing.

Where Does Earned Media Go After the Placement?

Performance Communications

Sep 15 min read

Your Brand Has a Trust Score - and It's the Number PR Has Been Missing

Performance Communications

Aug 127 min read

Reactive Marketing: How Brands Turn Trends Into Headlines

Reactive Marketing: How Brands Turn Trends Into Headlines

Reactive Marketing: How Brands Turn Trends Into Headlines

Creative Callouts

Aug 46 min read

What a National Parks Trip Taught Me About Purpose-Driven Brands

What a National Parks Trip Taught Me About Purpose-Driven Brands

What a National Parks Trip Taught Me About Purpose-Driven Brands

The Strategy Debrief

Jul 236 min read

GLP-1s are reshaping the food industry - how brands can leverage in a meaningful way.

GLP-1s are reshaping the food industry - how brands can leverage in a meaningful way.

GLP-1 Friendly Language Got Their Attention – Trust and Credibility Get Them to Buy

The Strategy Debrief

Jun 305 min read

A packed soccer stadium during the 2026 FIFA World Cup

A packed soccer stadium during the 2026 FIFA World Cup

World Cup 2026: Early PR Winners - and a Group Stage Cut

Creative Callouts

Jun 156 min read

Sticky notes covering a wall during a creative brainstorm, showing how big creative ideas take shape today

Sticky notes covering a wall during a creative brainstorm, showing how big creative ideas take shape today

The Big Creative Idea Isn't Dead. It Just Changed.

The Strategy Debrief

Jun 53 min read

The Power of Enthusiasts: Why Brand Advocates Outperform Influencers

The Strategy Debrief

Feb 65 min read

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Home
The Trust Stack
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