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CRAFTED COMMUNICATIONS

THE LATEST SPIN.

Welcome to On the Record, Crafted Communication's blog where we share insights, observations, and analysis about our industry.

Insights, Observations, and Analysis

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How zero-click search and AI are fundamentally changing the value of PR and earned media

7 days ago5 min read

A single yellow chair standing out on a blue floor, illustrating earned media as the differentiated foundation of the marketing mix

A single yellow chair standing out on a blue floor, illustrating earned media as the differentiated foundation of the marketing mix

What Performance Communications Actually Means (and Why Most PR Isn't It)

Performance Communications

May 283 min read

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